Decision Dynamics

Why Does Helping Someone We Hate Make Us Like Them?

Decision Dynamics Season 1 Episode 9

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Why does doing a favor for someone make us like them ? In this episode of Decision Dynamics, we explore the Benjamin Franklin Effect, a psychological phenomenon where our actions—rather than their actions—shape our feelings toward others.

Through historical anecdotes, psychological studies, and modern-day scenarios, we uncover how this effect works and why it defies traditional logic about relationships. Plus, we’ll share how you can use this insight to build stronger connections, foster collaboration, and even win over skeptics.

Join us to learn why giving is more powerful than receiving and how small acts of kindness can reshape relationships!

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